Nacho Analytics Blog

What Slack’s Customer List Tells About their Potential [Live Data]

One of my favorite things to do with Nacho Analytics is to look at who a company’s customers are, where they come from, and which features they use most. According to SEC filings, 40% of Slack's revenue comes from enterprise customers - and I wanted to see who they are. I was surprised...

Subscribe to our newsletter for more search marketing news & industry trends

A Data-Driven Marketers’ Guide to Calculating Statistical Significance

When marketers are A/B testing, they often miss out on one important metric: statistical significance. Statistical significance will tell you if the results you got from an A/B test are actually indicative of future performance or if those results could be an anomaly.

Amazon's $10B Growth Hack That Nobody Knows About

Amazon makes over $800 million a month in extra sales by continuously improving their search results - and all of their competitors (and probably every other online store) could nearly double their total online sales if they followed suit.

Airbnb vs. VRBO: Why A Massive Organic Search Advantage Doesn't Always Pay Off

Airbnb or VRBO? Who is dominating the vacation rental market? It may seem like a no-brainer, but the facts may surprise you.